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The Great Weight Debate

November 09 2018

Not so long ago we participated in a battery sales and product training workshop and a portion of it was set aside for one-on-one speed battery selling sessions.

In one of these sessions, a senior sales manager “sold” his battery using plate design and weight as the leading differentiator over the competition. Essentially, the whole sales pitch was “buy my battery because it is heavier than the competitor’s battery and it’s cheaper. You get more for less”, he said.

The exercise continued and each time price and weight led the way as the primary differences between the battery being sold versus a competitor’s battery. Plate design and the color of the battery were held out as a competitive advantage and the offer of longer warranty versus the competition was always present, but at no time could any of the salesmen say why their battery was heavier and why this additional weight was better for the vehicle. Even the youngest of the sales professionals tried to sell the battery using the same approach.

It seemed that the days of knowledge-based sales and service, delivered by sales professionals eager to provide educated solutions had completely disappeared.

Almost everything we can think of has been improved by being lighter! In the case of batteries, there have been a number of mechanical (grid, separator, case, cover, terminal) and electrochemical (lead alloys, oxide additives and electrolyte) enhancements that have led to improvements in battery performance and life with large improvements in active material efficiencies: essentially more performance and life from less of the world’s limited raw materials.

This means batteries that are not only better in quality and performance but that are also lighter and cheaper in inflation-adjusted costs. For a long time, the industry has been completely focused on improvements in battery performance and overall value while at the same time meeting Original Equipment Manufacturers demands for component weight reductions and improved battery life while still supporting increasing electrical loads. Vehicles have evolved. Isn’t it time batteries evolve too?

Every historical improvement in battery technology, battery performance and battery life have been gained through improvements in materials utilization: getting more from less. More power, more sustained capacity, and more life from less raw materials.

Discover’s and Discover MIXTECH sales professionals are trained to educate customers on how we continue to innovate and commercialize technologies that allow us to improve battery performance and life. The number one challenge for the lead acid battery industry is eliminating acid stratification. Acid stratification is the leading cause of all unequal material utilization in flooded lead acid batteries.

This unequal activity across the battery’s plates prematurely reduces the batteries cranking ability, its available reserve capacity, and eventually its useful life. Discover’s award winning 360° acid mixing technology eliminates acid stratification and more than doubles the active material utilization (life) of any flooded lead acid battery chemistry by eliminating this acid build-up. Improved material utilization is another way of saying we get more and higher sustained performance and life out of the same amount of active material than batteries that do not use advanced technology as countermeasures to the negative results of acid stratification.

This means that through the use of technology (not weight) every Discover MIXTECH battery delivers uniform acid density, higher sustained performance, and longer life at a lower total cost of ownership when compared with other high-quality batteries.

Acid stratification is prematurely killing your batteries and eroding your bottom line.

That’s bad. We fixed that.

Please feel free feel to contact us to learn how our award winning 360° acid mixing technology can cut your battery and battery related costs in half.